branding

art direction - (graphic) design

noun: branding

1. 1.

   the action of marking with a branding iron.

   "regulations concerning the branding, movement, and sale of cattle"

   • the action of describing someone or something as having a particular bad or shameful quality.

     "the branding of so many schools as failing has vexed school officials around the country"

2. 2.

   the promotion of a particular product or company by means of advertising and distinctive design.

   "the process of branding should be considered in global terms"

   • distinctive wording or design used to identify a particular brand.

     "the first thing you'll notice is the cool blue branding"

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